1. Joint venture model

The core cooperation mode of department stores is used for reference in the joint venture mode of outlets. This mode adopts the unified cash collection method. Outlets stores collect sales commission according to the proportion of cooperation deduction rate. After deducting sales commission and necessary expenses, the balance will be returned to the manufacturer according to the date agreed in the contract. The joint venture contract is signed by both parties. This mode is widely used in outlets and department stores. The advantage lies in that for outlets is the convenient for quickly collect a large amount of cash flow and share the risks of both parties.

2. Leasing mode

The model of outlets leasing is based on the operation model of shoppingmall, which leases stores to brand manufacturers to obtain operating revenue by collecting rent. This mode is widely used in manor style outlets and Castle style outlets. The advantage lies in that is that once the investment is successful, the later operation cost and operation management pressure are lower.

In the early stage of market operation, the pressure of capital is relatively large, the payback period of investment is relatively long, and the management and control of manufacturers is not strong.

In the early stage of market operation, the pressure of capital is relatively large, the payback period of investment is relatively long, and the management and control of manufacturers is not strong.

3. Self operation mode

The self operating model of outlets is generally an auxiliary model. In order to reduce the difficulty of investment attraction, many outlets will buy some international famous brands as benchmark brands in the initial stage of business attraction, so as to attract middle and high-end brands to settle in. Outlets stores often act as agents or buy out some brands stock goods. Generally, the goods they buy are either used to supplement the vacancy of merchants brands or to stock goods with high expected gross profit. The advantage of this model is that it has independent pricing power and flexible transfer ability, and it is a good product to fill the vacancy and make promotion hot spots. Its disadvantage is that the market business buyers have high vision requirements and complicated management affairs. In China, the proportion of this mode is very small, while in America, the proportion of tajit's proprietary products is relatively high.

4. Managed mode

Outlets trusteeship model is also an auxiliary model. It is because the main target of outlets mall is to cooperate with brand manufacturers, many of which are in other places. These brand manufacturers focus on the development of agent and department store business, and have no time to manage discount stores in other places, so they will entrust outlets mall management. The scope of custody includes personnel, goods, pricing, promotion, etc. Generally, the manufacturer is only responsible for providing goods and purchase price, and the rest is managed and operated by the mall. The advantage of this mode lies in the fact that the shopping mall has certain independent pricing power and flexible transfer ability, and can carry out sales management according to the actual situation of the shopping mall; the disadvantage lies in the relatively cumbersome account processing and high requirements for the single product management of the shopping mall.

Conclusion: each of the above four cooperation modes has its own advantages and disadvantages. Generally speaking, these modes can be set up or selected at the same time according to the conditions of outlets.