Outlets itself is a business model collectively.

There are three ways for traditional outlets to attract customers:

The most well-known brand in the world

Low price - the price as low as 1-6% off and high quality products,  which costumers are eager to buy;

Convenient and comfortable atmosphere - far away from the city, convenient transportation, simple and comfortable freight yard.

Characteristics of urban outlets:

Big brand - a collection of world well-known brands, high quality;

Small price - generally sold at a price as low as 1-6% off, good quality and low price;

Short distance - in the urban area with the convenient, public transportation (subway, bus)