1.Provide a worldwide and authoritative open platform to provide professional consulting services and strategic consulting services for government agencies, outlets operators, brands, service providers and alliance members in the global outlets industry and retail industry.

2.Promote cooperation, investment, trade and development based on free and fair competition in the global outlets industry.

3.Provide policies, regulations, standards, rules, guidelines, brands and other services for the development of global outlets industry and effectively build a high-quality development environment for global outlets.

4.Engaged in academic research related to the development of outlets industry and business and retail industry; especially academic consultation and research in the era of sharing economy and industrial innovation; regularly held international conferences, forums, exhibitions, business activities, public welfare activities, etc.; published and developed publications related to outlets; published academic literature related to outlets.

5. Regularly provide members of the alliance with internal information such as senior decision-making information, economic trend forecast, major policy background, investment project recommendation, etc. Assist alliance members in all-round strategic development services such as business form innovation, intelligent operation, precision marketing, brand reconstruction, capital operation, etc., and help them accurately grasp new strategic opportunities in global changes.

6.Assist the underdeveloped regions to complete the investment and construction of outlets project in an all-round way, and assist the developing countries to realize the rapid upgrading of outlets projects.

7.Assist alliance members to fully integrate traditional outlets and traditional business with e-commerce and form a new ecological business model integrating "online cross-border business + offline service experience"; assist alliance members to carry out business model innovation, that is, integration and development of traditional outlets with health care, cultural tourism, intelligent finance and other fields; assist alliance members to integrate traditional outlets for integration of outlet economy and sharing economy in exploring a unique development path;

8.Assist outlets operators, brands and service providers to explore the global market, complete multi-national innovation cooperation and achieve new economic growth.