The fundamental purposes of the Global Outlets Alliance include to provide a world-wide and authoritative open platform, gather global outlets industry leaders, integrate global outlets advantage resources, formulate global outlets industry standards, regulate behavior, promote exchanges and cooperation, share win-win results, improve the overall economic efficiency of the global outlets industry benefit and industry level, open up new ideas for world economic prosperity.

The alliance advocates to vigorously promote the economic concept and benefits of outlets industry, and promote the comprehensive, healthy, balanced, orderly and efficient development of outlets industry, especially in the new economic era, the era of sharing economy and driven by innovation, through the active organization, participation, promotion, overall planning and coordination of the alliance, we will promote the integration and win-win of global outlets industry and sharing economy,  jointly bring new value to the effective flow of global commodity economy and the development and prosperity of brand retail industry.