With the recovery of luxury industry, outlets and e-commerce ushered in a significant upward momentum. Rdmasia, the operator and manager of Florence Town, recently announced that Florence town contributed 5.5 billion yuan of total turnover in 2016 to three famous outlets in Tianjin, Shanghai and Guangfo, with a total passenger flow of over 11 million people.

Outlets luxury industry

Please queue here. " Recently, reporters in the Florence town of outlets in Pudong, Shanghai saw that consumers in front of Gucci and Aiguo stores all lined up in a long line, and some luxury stores need to line up for nearly half an hour to enter. But even so, consumers are still enthusiastic about shopping.

According to the 2016 China luxury report released by the wealth Quality Research Institute, in 2016, local luxury consumption of Chinese slowly picked up, reaching US $27.6 billion, up 7% year-on-year. Although 77% of Chinese consumers' luxury consumption still occurs abroad, the return of luxury consumption alone is an inevitable trend.

Zhou Ting, President of wealth Quality Research Institute, said that with the development of Internet and new technology, the global price gap of luxury goods will narrow, and global distribution will become possible. Planned consumption such as booking before consumption and customization on demand will also become a trend, and random shopping abroad will be significantly reduced. "It is expected that 80% of orders for luxury consumption by Chinese consumers will take place in China in the future, and even up to 40% of luxury sales will take place in China. (currently 23%) "

With the recovery of luxury industry, outlets and e-commerce ushered in a significant upward momentum. Rdmasia, the operator and manager of Florence Town, recently announced that Florence town contributed 5.5 billion yuan of total turnover in 2016 to three famous outlets in Tianjin, Shanghai and Guangfo, with a total passenger flow of more than 11 million people, of which Shanghai Florence town achieved an annual sales of 1.4 billion yuan, an annual reception of more than 3.1 million people and a membership number of more than 130000. Rdmasia is full of confidence in the performance of Florence town in China in 2017. They expect that in 2017, Tianjin, Shanghai and Guangfo will continue to achieve 20% of the turnover and 15% of the passenger flow growth.

Data shows that international first-line brands have strict requirements and control on the number of stores, and the proportion of international famous brand regular price stores to outlets is generally between 6:1 And 8:1. Price is the biggest advantage of outlets. Reporter sees, in Florence Town, still have a lot of entered luxury goods discount strength is even less than 50%.

Rdmasia announced that it will actively explore the Chinese market in the future. It is reported that in 2017, phase II of Shanghai Florence town will also open and attract more than 300 brands. In addition to the three expansion projects that have already been opened, Florence town in Hong Kong will also be opened ceremoniously, with more than 20 top brands settled in, among which Prada will open the largest outlets in Florence town in Hong Kong.

According to Roland Berger consulting management company, the total market size of outlets mall in China will reach 84 billion yuan by 2018.