At the "2019 Outlets New Consumption Summit Forum", China outlets Research Institute was officially established. China outlets Research Institute aims to establish a professional platform for research, analysis and sharing of outlets industry, and provide application solutions and consulting and training services for big data in outlets industry. Mr. Lin Zhuoyan, chairman of outlets branch of China Federation of Commerce, also inscribed and congratulated China outlets Research Institute.

Mr. Wang Min, executive vice president and Secretary General of China Federation of Commerce, Ms. Zeng Xian, vice president of outlets branch of China Federation of Commerce, Ms. Zhao Hongju, vice president of outlets branch of China Federation of Commerce, Mr. Zhu guohan, head of intelligent business platform of UnionPay smart strategy, Mr. Xia Zhenyu and Mr. Cang Rui, chairman of Weirui innovation, jointly announce the official success of China outlets Research Institute Stand. On behalf of China's outlets Research Institute, Mr. Cang Rui, partner and deputy general manager of Microrise, announced the official release of 2018 China's outlets industry white paper.

The 2018 China outlets industry white paper is written with the support and assistance of a number of outlets enterprises, fully based on the cooperative relationship between outlets branch and more than 80 outlets industry related enterprises across the country in basic data sharing. Supported by today's big data technology, the white paper analyzes the basic data of well-known enterprises involved in data sharing cooperation, as well as the development and evolution of the industry's customer base.

Mr. Cang Rui said: "this white paper of outlets industry is likely to be the first white paper in the history of the industry prepared by using big data technology, which is of extraordinary significance.". The big data used in this white paper includes both online and offline big data. It is divided into behavior data and consumption data. For example, online behavior data such as mobile search and comment information; online consumption data such as Taobao and Jingdong consumption data. For example, offline behavior data such as the location track; offline consumption data such as the swipe card transaction track. On the premise of ensuring the privacy of users, these contents will be used to generate white papers and big data of outlets. At the meeting, Mr. Cang Rui also showed the data results of some white papers to the guests. Including the analysis of OLE customers, the analysis of customers' consumption ability, the analysis of customers' consumption habits, the analysis of domestic and foreign consumption differences, etc.

The release of 2018 white paper of China's outlets industry will play an important guiding role in the development of outlets industry, bring profound reference significance to the promotion and innovation of outlets mode, and provide more forward-looking solutions for the development of outlets enterprises in the context of new economy and new technology.