"2019 Outlets New Consumption Summit Forum" was held in Beijing on January 10 and 11. Under the guidance of China Business Federation, the summit is hosted by outlets branch of China Business Federation, Outlets (China) Co., Ltd. and Shouchuang Giant Co., Ltd. and co hosted by Beijing Weiruisichuang Information Technology Co., Ltd. With the theme of "Focusing on new consumption and creating new outlets", the Forum gathered more than 300 guests, including government think tanks, academic authorities, industry leaders and innovation leaders, as well as representatives of outlets developers, operators, service providers, brands and media, to discuss friendship, cooperation and future. This is the first grand meeting of outlets industry since the beginning of 2019, and also the largest closing summit of outlets industry in 2018.

1. "Seeking innovation and change" -- seeking a new journey for the development of outlets

"2019 Outlets New Consumption Summit Forum" focuses on the current situation of China's outlets industry development, shares the experience of integration development of outlets, explores the new pattern of international economy and outlets business, and creates new and high technologies to help build smart retail. At the same time, an in-depth dialogue will be held on how to promote the development of new ole driven by big data.

Wang Min, vice president of China Federation of Commerce, said in his opening speech that "as a black horse in the retail industry, outlets, under the guidance of cutting-edge technology breakthrough and model innovation, has unlimited prospects for future development". How to transform in order to achieve better development, he thinks it is "seeking new, seeking change".

Mr. Lin Zhuoyan, President of China Federation of Commerce Outlets Association, put forward in his congratulatory speech that as an important organization to lead the cooperation of all outlets related enterprises in China, outlets branch of China Federation of Commerce has played an important role as a bridge and link in leading and promoting the development of China's outlets industry, and should plan for the general situation, do practical work and be active Participate in the national and local economic construction, prosper China's socialist market economy, integrate the resources of outlets industrial chain, enhance the overall competitiveness of the industry, and contribute to the realization of China's outlets' integration with the world. At the same time, he expects the outlets branch to work with all the ole people to seize the new historical opportunity and carry forward the spirit of partnership of working together in the same boat and win-win cooperation. Integrate the elements of traditional and new economic industrial development, connect with the mutual cooperation among various industrial chains of outlets, consolidate the investment and development environment of outlets industry, and jointly create a new situation of integrated development of outlets in China.

2. "Foresight, contingency" -- driving the development and upgrading of outlets

In 2018, risks and difficulties encountered by the global economy gradually increased, and trade frictions and disputes between China and the United States continued to escalate. What are the impacts on the outlets industry in this environment? How to change the business structure of outlets in order to better cope with the rapid changes in the economic situation? How does outlets build innovative advantages for itself? These issues are of great concern. Zhang Zhigang, former Vice Minister of the Ministry of Commerce of China and former president of China Federation of Commerce; Ma Guangyuan, deputy director of Central Economic Committee of civil construction and commentator of CCTV financial channel; Wei Chuanzhong, President of China Inspection and testing society; Pang Songtao, vice chairman of quality chain working committee of China inspection and testing society, vice chairman of China Inspection and testing innovation consortium and vice president of Inspur Group; Dong Bin, founder of the Chinese and foreign entrepreneurs' Federation, put forward countermeasures from the macro, meso and micro levels through keynote speech, and gave in-depth analysis and suggestions from the fields of politics, economy, diplomacy, science and technology, culture, etc.

At the summit, China's Outlets Research Institute was officially established and released the 2018 China outlets industry white paper. China outlets Research Institute is a professional platform for research, analysis and sharing of outlets industry, providing application solutions and consulting and training services for big data in outlets industry. The industry white paper released this time will play an important guiding role in the development of outlets industry, bring profound reference significance to the promotion and innovation of outlets mode, and provide more forward-looking solutions for how outlets enterprises can make great progress under the background of new economy and new technology.

3. "Upgrading, Evolution" -- ushering in a new era of outlet's development

In the subsequent guest sharing and high-end dialogue session of the forum, yuan Zelu, vice president of shouchuang Ju and general manager of Beijing shouchuang outlets, shared the "Outlets complex" mode of innovative operation of shouchuang outlet, that is, the transformation from the original shopping center type to the life center type, and combined with the low-cost operation characteristics of outlets and the marketing mode of the shopping center to guide consumer demand and purchase Physical behavior. At the same time, it shared the way of outlet breaking the situation in the new business environment and the cross-border operation experience of the first outlet.

As an outlets developer and operator with the largest number of projects in operation in China, Qiao Yu, CEO of Shazhichuan group, shared the "1 + n" Assassin's mace of Shazhichuan, the combination of Shazhichuan Outlet and art and beauty, and the operation concept of leading a new way of life consumption for middle-class groups. As a leader and practitioner of China's retail industry, sun Yaqing, general manager of Fengye Town Outlets (Harbin) Plaza Co., Ltd., also shared the experience of outlets project with his own experience.

In addition to outlets developers and operators, service providers and brands have also made sharing and interaction. Zhou Guanghua, vice president of coach China Greater China, Liu Xiaofen, head of AI technology and ecological operation Department of Baidu, Li Yuguo, President of Shengtang capital, Yang Zexuan, vice president of business of overseas Chinese city, Li Changhong, partner and senior vice president of Unilever, and other guests shared their brand experience, and how to apply big data and AI technology elements to drive the development of traditional and new economic industries The transformation and upgrading of rice.

At the summit, the 2018 China outlets general evaluation list was released, and the launching ceremony of 2019 outlets series activities was held, including the Establishment Ceremony of China outlets business school, the Establishment Ceremony of outlets East China and South China offices, the Establishment Ceremony of outlets HR Club, the Establishment Ceremony of outlets outlets Gillian Club, and Super Kids tour The launching ceremony of the city tour aims to gather the elites of OLE industry through various activities, build a bridge for cooperation between the government and enterprises, and jointly promote the innovation and development of China's outlets industry.

The successful convening of "2019 new consumption Summit Forum of outlets" will point out the direction for the development of China's outlets in 2019, provide support for the docking of outlet's industrial chains, promote the integration of outlets and multi-industry, lay the foundation for the development of the investment environment of outlets industry, and make a new historic contribution to the development of China's outlets Contribution.