"Famous products + discount" is the soul of outlets. Compared with department stores, shopping centers and other similar businesses, outlet products are mainly international first-line and second-line famous products, equipped with leisure facilities and large parking lots, or more conference centers and entertainment facilities. Today, the United States has already entered the stable period of outlet's development. With foreign real estate capital looking at the world, domestic developers have seized the enclosure. In the fog of competition, who can truly understand the significance of outlets and accurately develop the future market, who will be able to stand in the position of the domestic orlay giant.

1. Outlet development in Amercia

2. The way of European ole characteristics

Outlets in Europe presents a totally different style from that in the United States. Its business model and brand portfolio are more diversified, and its local characteristics are quite obvious. There are more than 100 ole in 16 countries, including the UK, France, Germany, Austria, Italy, Portugal, Spain, Ireland, Sweden, Switzerland, Belgium, Denmark, among which there are more than 30 in the UK, more than 10 in France, Italy and Spain.

90% of the world's top brands are from Europe, and outlets Europe has a unique advantage in brand channels, with more than 440 top brands accepting people from more than 200 countries. The representative ones are Metzingen outlets in Germany, value retail in the UK, McArthur Glen in Europe, etc. All of the above are famous for their low price top-notch products, multilingual services and beautiful local scenery, which obviously have great attraction for tourists from all over the world.

3. Spring in Outlets Asia

When the concept of outlet in Europe and the United States was first introduced to Asia, Japan and South Korea received the best essence of Aolai. They basically accepted the mantle of American development giants. Combining with the local special brand resources, the biggest feature of outlets in Japan and South Korea is to place the property in the form of castle or manor between green mountains and clear waters.

As of 2010, there are 35 Ole companies in Japan, with the market sales exceeding 500 billion yen. Among them, Chelsea Japan and Mitsui real estate, two of Japan's giants, respectively, own 11 and 8 Ole companies. Most of its customers are Asian customers, mostly from Hongkong, Chinese mainland or Taiwan. The most famous in South Korea are Lizhou outlet and Pozhou outlet. The former is the first world-class outlets in South Korea, which completely inherits the American style. Other Asian countries, such as Singapore, Malaysia and Thailand, also have different developments in outlets.

Based on the current development of overseas outlets, its core competitiveness can be summed up in three aspects: the group's capital strength and large-scale management, the high proportion of first-line brands and sufficient supply, and the high-quality choice of property and location.

Outlet developers in the United States monopolize, usually do not match residential development, and the cost of land acquisition in the early stage is relatively low. Through new construction or acquisition, the lease time is long, and the rent for renewal increases. The operation and development of outlets are completely separated. Both teams have rich experience in retail industry and commercial operation, and have good control over cost and cash flow. And the mature and stable relationship with brand channels is the key to win. Europe continues the US model, with more prominent chain forms and better replication of operation and management models. Because of its near famous product origin, there are not a few factories and stores directly changing to orlay, and there are characteristic brands in all countries and regions. The history of developing outlets in Asia is not long, so learning from the European and American model is the biggest shortcut. With Japan and South Korea as the representative, the experience is copied to the local area, and the planning and expansion are relatively stable in combination with local brands and positioning. Asian tourists are the main consumers.