The project is situated 600 meters away from Lianhua Village exit on the east line of Hainan Island, 20 minutes' drive from Shenzhou Peninsula and Xinglong Tourism Resort, 1.3 kilometers from Shenzhou Station on the East Ring Railway. It is a necessary transit place for tourists from Haikou to Sanya. The total commercial building area of the project is 180,000 square meters, of which Outlet has a construction area of 100,000 square meters.

The project takes international brand discount stores as its core and integrates new consumption modes of catering, entertainment and leisure vacation.