The project is located in Xi'an High-tech Zone, close to the Samsung toll gate of the West Han Expressway (G5 Beijing-Kunming Expressway). It can reach the core residential area of the High-tech Zone in 10 minutes and Xian Xian Yang International Airport in 30 minutes. The construction area of the project is nearly 110,000 square meters.

The project is built in Tuscany style. It has successfully introduced many top-line international famous products and high-end man's and woman's wear brands. It is a new urban fashion center integrating shopping, leisure, entertainment, catering, tourism, vacation and other functions.