The project is located in the characteristic town of Aotou, Xiangan District, Xiamen City, adjacent to Binhai Avenue and New Australia Road.

The project will focus on the discount stores of famous products of Outlet and integrate the functions of shopping, catering, entertainment and leisure. It will build a "one port, three districts" town with the characteristics of urban fishing port industry complex, marine emerging industry zone, Hess culture and art zone and coastal leisure and sightseeing zone.