The project is located at the intersection of the New Town Center and the High-speed Railway Center, close to the East Railway Station. It can reach Jinan in more than 20 minutes, Beijing in one hour and Shanghai and Jiangsu in four hours. The project covers an area of 600,000 square meters, with a total construction area of more than 1 million square meters.

The project is an ecologically livable and experiential urban complex with Outlet Brand Discount Store as the leader, which integrates shopping, food, leisure, entertainment, tourism, vacation and so on.