The project is located in the South Square of Sanmenxia High-speed Railway Station in Henan Province. It is located in the "two Beijing Gateway" between Xi'an and Luoyang, facing Shanxi in the north and across the Yellow River. The total land area of the project is about 560,000 square meters, and the commercial building area is about 100,000 square meters.

The project respects the local history in the form of architecture. In the aspect of industrial allocation, the Ballet Town and Outlet business model is mainly based on experiential shopping. It combines catering and entertainment, fashion cinema, children's recreation, ecological livable area, famous school education and so on. It is a new urban center integrating fashion shopping, leisure vacation and ecological livability.