The project is located in the middle reaches of Huaihe River in the northeast of Anhui Province, and is located in the core area of Huaishang New Area in the north of Bengbu City. The project covers an area of about 520,000 square meters, commercial building area of about 240,000 square meters and residential building area of about 780,000 square meters.

The project is a new urban center integrating fashion shopping, leisure vacation and eco-livable areas with famous brand special zones, resort hotels, catering and entertainment, fashion cinemas, children's entertainment and eco-livable areas.