35 minutes from downtown Florence, Italian luxury brands Bottega Veneta baodiejia, Ermenegildo Zegna Zegna, Fendi Fendi, Armani Armani can be bought at the price of ordinary goods, which is affordable to attract people from France, Germany and other countries to purchase across the border. There are less than 10% gucci handbags, 3-4% TOD's classic bean shoes, the Mall is not a traditional shopping mall. Each brand has its own single villa as its storefront and a garden like shopping environment.